Managing Strategic Resources & Operations Guan Hin Coffee Singapore

Question: Discuss about the Managing Strategic Resources Operations for Guan Hin Coffee Singapor. Answer: Introduction Guan Hin Coffee Singapore is one of the best companies in the country for manufacturing coffee powder. In the present study, the company is chosen to understand the day-to day operations along with the supply chain management. Guan Hin Coffee is a small company with limited presence in entire Singapore. However, the company is taking the special steps that are required to enhance the operations and supply chain management. This would help the company to increase customer base and satisfaction (Kolk, 2013). Finally, the steps would lead to ultimate shareholders satisfaction. Day-to-day operations The everyday operations of the company include checking few of the essential operations. These are the basic strategies, which the company uses to generate better revenue and to increase their customers. The initial duty in the operations is to manage customers transactions. This is ensured through proper and effective customer interaction everyday to meet the customers desire (Talbot, 2015). In order to foster, the growth of the coffee business Guan Hin Coffee looks after every customer engagement precisely to meet their expectations. The next initiative taken by Guan Hin Coffee is to maintain their everyday quality. The company ensures this with the help of TQM that is total quality management. The employees of the company take the step to make the environment friendly. This includes managing the daily requirements like meeting the customers with a friendly and chatty mood (Parthanadee Buddhakulsomsiri, 2014). The coffee company has been one of the best in creating an operation where visitors or customers can have a tour to know about the details. The manger and the administrators make a note of the production and the inventory management on everyday basis. This helps the organisation to track the supply. Profit maximization is done with the help of different ranges of products that would suit the needs of the customers (Bendoly, van Wezel Bachrach, 2015). Operations of the company also include the day to- day vigilance of understanding the wants of the coffee lover (Kolk, 2013). Guan Hin Coffee being one of the major coffee manufacturers assures premium quality of coffee production. In case of the management process the company, make use of few managerial concepts that assures the increase in coffee production. Operating performance, quality management, productivity, social management and environmental performance includes all the essential activities of the company (Horvat, Antic Jeremic, 2015). Operating performance- One of the key parts of the operating performance of the company is to understand the line between the demand and supply. The company takes care of the supply as per the demand. This helps in maintaining the balance of the inventory management (Panusa et al., 2013). This is an everyday process that is looked after by the company authorities on daily basis. This also helps in maintaining the fresh quality of the products. Quality management- The management of quality is one of the basic duties that are channeled by the authorities and the employees. This is done with the help of few steps like customer focus, commitment, culture and control. The merits of TQM include making the company a well-known name in the industry along with an integrated teamwork (Alusa Kariuki, 2015). Total quality management is one of the effective methods that would help in meeting the specific customer needs. Productivity- In case of production the company ensures that hygiene is maintained on daily basis. Productivity is ensured with the help of sustained management commitment (Pagell Shevchenko, 2014). Guan Hin Coffee maintains production with the retention of value improvement. This is one of the necessary steps for the company for bench marking. Social management- Guan Hin Coffee takes the necessary step for managing the social management. The company publishes the important information of the social media that helps customers to receive the important information. They use social advertisement to attract new customers and shareholders. Sites like Facebook help the company to interact with the valuable and potential customers. The interaction on the social media creates the interest of the shareholders like the customers (Beske, Land Seuring, 2014). Social management is helpful in letting customers know about special offers of ranges that the company can manufacture. Regular interaction with the shareholders through social media is one of the necessities to foster business prospects (Pagell Shevchenko, 2014). Environmental performance- This is one of the basic case that can change the daily endeavour of the company to improve their CSR activities. The company must take care that the production is through the right measures without any material that can hamper the environment or earth (Katsikopoulos Gigerenzer, 2013). This would be beneficial for the maintaining the picture of Guan Hin Coffee at the same time taking the sustainable measures effectively. Supply chain management Supply chain management of the coffee production includes meeting few of the basic steps that is helpful in maintaining the quality of production. The initial step of the coffee production includes the cultivation of green coffee. This agricultural phase is effective in initiating the process of coffee production (Karjalainen Moxham, 2013). The next step in the supply chain process is the roasted coffee production. This phase is followed by processing phase and finally the distribution phase. The distribution or the transportation helps in reaching the coffee to the company. Guan Hin Coffee takes care of the above steps religiously. The employees and the authorities put the entire process under surveillance so that consumers receive the best coffee powder (Parthanadee Buddhakulsomsiri, 2014). In the agricultural phase or the initial stage, few sub sections are taken care of the company as part of effective supply chain management. Typology or plantation is largely a decisive factor in the quality of coffee beans (Kolk, 2013). Guan Hin Coffee takes the step to harvest the coffee with the use of proper sorting and cleaning. The sorting of the coffee beans help the company to meet particular demands of the customers (Dabbene, Gay Tortia, 2014). It is also notes that the company takes special care while packaging the product. This helps in ensuring that the flavor and the hygiene of the coffee powder are maintained throughout until consumption (Alusa Kariuki, 2015). The company gives a tour to the interested customers to let them know about the entire supply chain process and the positive measures that they take to ensure selling. Guan Hin Coffee mostly sale their product to the local customers that help them to maintain the coffee culture that Singapore is trying to retain over the years. However, the packaging of the company is through aluminum cans and papers that maintain the taste even for the local people. In between, the coffee production and the consumption process Guan Hin Coffee need to look after some other steps. This includes maintain healthy relationship with the government and to trade as per the law (Beske, Land Seuring, 2014). Apart from this, the company needs to maintain positive relationship with the shareholders like dealers. In case of exportation of the coffee powder, the organisation has to look after lawful trade that is would help in enhancing the face value of the company (Horvat, Antic Jeremic, 2015). Guan Hin Coffee always tries to maintain long-term relationships with its shareholders. Hence, quality management plays a pivotal role that increases the chance of retail business (Katsikopoulos Gigerenzer, 2013). They are trying to meet international customers to build international buying-selling relationships. They also took their business to the large supermarkets, small independent retailers and hotels. There is a constant effort that is taken by Guan Hin Coffee to make customers appreciate the effort of premium coffee. Time and ingredients are the most important thing. The company can must look into aspects like logistics, demand management, procurement and preferential pricing. These are parts of supply chain management, which would help the company grow in near future with better customer retention prospects. Conclusion In the above regard, it might be concluded that the operations and the supply chain management of the company has been effective. However, the company is a small concern and it should take every interest and aspect to make it larger. This would help in a process that is well coordinated and integrated. Guan Hin Coffee is a manufacturing company. The organisation can think of opening its own chain of coffee bars and cafeterias like the Starbucks. This would help the company sell its own product along with better revenue generation. Apart from this, the company must also take further steps to make the retail selling international. Apart from selling the coffee powder, the company can make a range of products like premium gifts that would help in increasing the customer base. In the present scenario, the company is located at one place of Singapore. It can take further steps to have more presence around the country. The relationship with local markets would be fostered through such move . 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